Watch: Lidl's first UK TV brand campaign

Lidl masquerades as a humble East London market stall its first TV brand campaign.

The TV spot, which airs on TV on 4 September, was created by TBWA\London and is part of a £20 million campaign called "#LidlSurprises".

The ad opens in an East London market place where people are trying produce at an unmarked stall. After being sold on the goods' quality, the customers express shock at the low prices and only discover they are Lidl products when the vendor hands over the bag with the supermarket's logo on it.

This is the first TV ad that Lidl has made that doesn’t contain information about a specific product or price deal. TBWA\London has handled Lidl’s £21 million creative account since 2013.

The work was written by Tom Gong, art directed by Dan Kenny and directed by Finn McGough through Rogue Films.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published