Watch: what makes a good marketing director?

In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we speak to senior marketers Imogen Wilson (Plan UK), Mat Finch (Warner Leisure Hotels), Martin Moll (Honda) and Adrian Mooney (Tata Global Beverages)

A marketing director is now a hybrid of various roles
A marketing director is now a hybrid of various roles

In this video, produced in partnership with creative agency Team Darwin, we asked marketers how to make the leap to becoming a Marketing Director?

Visit the ‘Bums on Seats’ YouTube channel for extended videos and extra content





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Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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