The one-minute ad, which aired for the first time on Saturday night, was created by Leo Burnett, McDonald’s advertising agency. Leo Burnett has worked with the fast-food chain for more than 20 years.
The ad, called "somewhere near you", looks in through McDonald’s windows to show different groups of people eating in McDonald’s, while snow falls outside.
A rhyming voiceover describes McDonald’s as a place where people can either celebrate or escape from the holiday season, ending with the line, "There’s a McDonald’s for everyone at Christmas."
At Leo Burnett Tony Malcolm and Guy Moore were the creative team. The spot was directed by Neil Gorringe through Moxie Pictures.