Watch the McDonald's Christmas 2013 ad

McDonald's has launched its 2013 festive ad, encouraging people to visit the fast-food restaurant whether they like Christmas or loathe it.

The one-minute ad, which aired for the first time on Saturday night, was created by Leo Burnett, McDonald’s advertising agency. Leo Burnett has worked with the fast-food chain for more than 20 years.

The ad, called "somewhere near you", looks in through McDonald’s windows to show different groups of people eating in McDonald’s, while snow falls outside.

A rhyming voiceover describes McDonald’s as a place where people can either celebrate or escape from the holiday season, ending with the line,  "There’s a McDonald’s for everyone at Christmas."

This article was first published on campaignlive.co.uk

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More