MEC’s deputy managing director, Paul Hutchison, explained: "We’re here today to cook 25,000 dishes that are going to be distributed across London via our charity partner FareShare, to get to people in London that need food the most."
The one-day project, ‘Knead and Feed’, took place in Allianz stadium in North London, home of Saracens rugby club.
The day saw staff members from the agency’s London and Manchester offices coming together to cook five different dishes which were then frozen for FareShare to store and distribute to its London-based community food members.
Rachel Ledwith, FareShare’s London development manager, explained: "[We are] an environmental charity that’s working to ensure that no good food goes to waste.
"We take surplus food from the food industry that is perfectly edible, and then we re-distribute it to community groups, charities and not-for-profit organisations."
FareShare is dependent on its volunteers to distribute the surplus food to over 200 London charities, and Ledwith was hopeful that the day’s event would "shine a spotlight on how rewarding being a volunteer at one of the thousands of community groups across the capital can be."
Knead and Feed was the latest of MEC’s annual "Charity Away Days," which aim to put the agency’s cultural behaviours into practice.
According to Hutchison, "Rarely are we able to all get together and unite to deliver one project en masse, and we believe collaboration, rather than competition, drives growth for our people, our clients and our industry. We strongly believe in supporting the local community and our annual summer away day puts this into action."