Stephen Allan, global CEO, MediaCom talked to Campaign global editor-in-chief Claire Beale in Cannes about the shifting media landscape. Watch parts one and two of his interview below.
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Moneysupermarket.com is bringing back Masters of the Universe character Skeletor for its "You're so Moneysupermarket" campaign.
In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.