Adam & Eve/DDB created the spot for the upscale retailer, which is called "never standing still". The work broke on John Lewis’ social media channels today and will air on TV during 'Britain’s Got Talent' tomorrow.
The ad comprises inter-linked vignettes, which are set in different eras in British history, and is backed by a cover of The Kink’s 'This Time Tomorrow,' sung by Gaz Coombes.
It was created by Matt Woolner and Steve Wioland, and directed by Dougal Wilson through Blink.
The TV ad is backed by press, digital, outdoor, radio, and social media executions. Manning Gottlieb OMD handled the media planning and buying.