Watch: New Johnnie Walker global ad

Johnnie Walker has launched a global "brand character" campaign to promote four of the brand's luxury whiskies.

Johnnie Walker: unveils latest campaign
Johnnie Walker: unveils latest campaign

The campaign, created by Anomaly New York, includes two online films, outdoor, print, digital and social media activity.

The new drive aims to bring to life the unique character of four of the brand’s luxury whiskies – Blue Label, Gold Label Reserve, Black Label and Double Black.

It follows the release of Johnnie Walker’s "Gentleman’s Wager", the six-minute online ad featuring Jude Law and Giancarlo Giannini, which created a benchmark for the brand in terms of content creation, its Diageo Global Reserve managing director, James Thompson said.

Speaking exclusively to Campaign last month Thompson said branded content allows brands to tell a story in a way that traditional ads don't.

Referring to the current global campaign, Thompson said: "The advertising beautifully reflects the craft, quality and character of each of our blends through work of exceptional creative standard.

"Johnnie Walker is consistently breaking new ground in luxury marketing.

Last week Johnnie Walker called a global ad review. The account is currently handled by Bartle Bogle Hegarty London, which has held the business since 1999.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published