Watch: The new London café where you pay by exercising

David Lloyd Clubs has launched the world's first café that takes exercise as payment, to encourage London office workers to step away from their desks and be more active at lunchtime.

"Run for your bun" asks customers to take part in a six-minute micro workout, in exchange for one of four choices on their menu. 

The café opens alongside David Lloyd's new TV ad by agency Isobel, which launched last night. The agency won the business last year after a competitive pitch and represents the brand's decision to ramp up their advertising strategy this year. 

The Run For Your Bun café, devised by Cow PR, is located at 3 Slingsby Place, Covent Garden, London. It will be open to public from noon to 3pm from 11-13 January.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

Just published

More