Watch: the public reacts to Pirelli's new feminist direction for its 2016 calendar

Pirelli took complete u-turn on its usually supermodel laden calendar to feature women that are famous for reasons other than just looks, we asked the public what they thought.

Watch: the public reacts to Pirelli's new feminist direction for its 2016 calendar

This week Pirelli made headlines by featuring stars such as Serena Williams, Patti Smith, Yoko Ono and Amy Schumer in its 2016 calendar. The calendar was shot by Annie Leibowitz.

We spoke to the public to see what they thought and found a unanimously positive response to the new, feminist, direction.

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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