Watch: Should 'social marketing' be monetised? Part 3

In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we ask: "Should 'social marketing' be monetised?"

Should 'social marketing' be monetised?
Should 'social marketing' be monetised?

In this video, produced in partnership with creative agency Team Darwin, we speak to marketers including Mark Singleton (Paddy Power), Rebecca Snell (Lego) and Simon Michaelides (UKTV)

Visit the ‘Bums on Seats’ YouTube channel for extended videos and extra content

Click here for part 1

Click here for part 2

Watch next

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Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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