Watch: the steps to becoming a marketing director

In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we speak to senior marketers Kat Ward-Smith (O2), Romain Bertrand (eHarmony), Rufus Radcliffe (ITV) and Martin Dyhouse (Thomas Cook)

The path to rising to marketing director is not easy
The path to rising to marketing director is not easy

In this video, produced in partnership with creative agency Team Darwin, we asked marketers how to make the leap to becoming a Marketing Director?

Visit the ‘Bums on Seats’ YouTube channel for extended videos and extra content








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Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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