WATCH: 'synthetic human' robots come to life in London

Persona Synthetics, a 'new store' in Regent Street mocked up by Channel 4 to promote its new series, Humans, has caused a stir in London.

WATCH: passersby take to social media to share pictures of Channel 4 stunt
WATCH: passersby take to social media to share pictures of Channel 4 stunt

Two-metre high robots placed behind the pop-up shop window were built using Microsoft Kinect technology that could mimic and react to the movements of passers-by as part of the stunt.

Marketing's video team caught up with Microsoft creative technologist, Frazer Hurrell and Channel 4 head of marketing James Walker to find out more.


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1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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