Watch: what's next for AI and brands?

Artificial intelligence is the next frontier for marketers. As classic interfaces are being taken over by voice commands and chatbots, advertisers and brands are sprinting to get there first. Campaign talks to Teads Studio's Emi Gal and AKQA's Andy Hood about why AI can't be ignored.

According to Emi Gal, Teads Studio’s chief executive, the brands that are currently preparing for an artificial intelligence first future will be rewarded: "It’s as important for brands to create an AI strategy as it was for them to create a mobile strategy five years ago."

"The success of the Amazon Echo in the States would show that people are now comfortable standing in an empty room talking to an inanimate object that talks back. Only a handful of years ago, that would have been inconceivable," Andy Hood, AKQA’s head of emerging technologies, told Campaign.

There will, Hood predicts, be an "avalanche of bots," and while many will be ineffective and of poor quality, brands have an opportunity to rise above the dross with well developed AI personas and an innovative approach. 

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Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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