Watch: Why Meantime Brewing opened Britain's smallest pub

The pop-up pub was the grand finale of the brand's six-month, country-touring, craft-making collaborative campaign, "Make Time For It".

The pub, which measured 6ft by 8ft – smaller than the footprint of a snooker table – had space to accommodate just two people at a time and is furnished with pieces of work by craftsmen from across the country.

"We take six weeks to brew our beer," explained Rich Myers, Meantime’s marketing director. "We wanted to challenge six craftsmen from across the country to take that same six weeks to create an element of our pop-up bar."

After surrendering their phones at the door in a bid to eliminate distractions, guests were offered a free beverage of their choice whilst having the opportunity to take in the specially produced crafts. Visitors could also walk away with a bespoke personalised bottle of Pale Ale.

The "Make Time For It" pub was open in Greenwich’s Peninsula Square on 30th October. 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More