Watch: Wieden & Kennedy's Tesco ads

As Tesco prepares to move its ad account to Bartle Bogle Hegarty, Campaign takes a look at some of the best ads created by Wieden & Kennedy for the supermarket.

Tesco: 'lights up' Christmas ad created by Wieden & Kennedy
Tesco: 'lights up' Christmas ad created by Wieden & Kennedy

Last Thursday Tesco appointed BBH to its £110 million account without a pitch after two and a half years with Wieden & Kennedy.

Here are some of the best ads Wieden & Kennedy and Tesco made together.

"Thunderbirds" October 2012

The first ad that Wieden & Kennedy created for Tesco took a Thunderbirds-theme to push an offer that takes £5 off a £40 grocery spend.

The word "little" in the strapline "every little helps" is replaced by five £1 coins.

"Christmas 2012" November 2012

W&K’s first Christmas ad for the retailer featured a Furby singing "hello" by Lionel Ritchie.

"Where’s the party" March 2013

The spot featured a talking pineapple and aubergine promoting the "Tesco price promise" where the retailer vowed to match prices at rival supermarkets when customers bought ten or more different items.

"Love every mouthful" July 2013

This campaign celebrates food and encourages consumers to savour it. The spots were reminiscent of Marks & Spencer's food advertising.

The voiceover at the beginning says, "It’s not just fuel, something to fill a hole. This is food, almighty food."

"Finest, smoked haddock" October 2013

This ad relaunched Tesco’s "Finest" premium food range in October 2013. It featured a haddock-smoking business run by three generations in the same family.

"A family Christmas" November 2013

In 2013 W&K took a nostalgic theme for the retailer’s Christmas campaign following a family at Christmas over the decades.

The ad featured actors but was shot in the style of a home movie.

"Lights up" November 2014

The last Christmas ad from W&K featured a major festive light show created by the people behind the London 2012 Olympic Games opening ceremony.

The spot shows people getting out their Christmas decorations, and builds up to the light show on the side of a store in Wigan.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published