WaterAid hires Now for brand and fundraising work

WaterAid, the development charity that promotes safe access to water, has appointed Now to handle its fundraising and brand communications.

WaterAid: chooses Now to handle its fundraising and brand communications
WaterAid: chooses Now to handle its fundraising and brand communications

Now was hired following a pitch through AAR and will work on campaigns across all media.

The agency will assist WaterAid as it moves towards a target of universal clean water access by 2030.

WaterAid, which spends £2 million on advertising, has previously worked with agencies including Kitcatt Nohr Digitas and The Good Agency on ad projects. Watson Phillips Norman has handled direct.

Marcus Missen, the director of communications and fundraising for WaterAid, said: "We have chosen Now to be our partner to develop our UK communications as part of our continued growth."

Mark Lund, the managing partner of Now, said: "We can’t imagine a better cause or organisation to be working with."

Last year, WaterAid launched its Big Deal Appeal, which won support from media owners including UTV Media and GMG Radio.

Presenters on radio stations encouraged listeners to sponsor them and donate to WaterAid, in a bid to raise £1.2 million towards providing clean water and sanitation to more than 134,000 people in Malawi.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More