'Watered down' government obesity plan expected tomorrow

Government plans to curb the UK's obesity crisis are expected to be announced tomorrow, although the strategy is reported to be "watered down".

'Watered down' government obesity plan expected tomorrow

Prime minister Theresa May is believed not to be issuing a blanket ban on junk food ads during family TV shows, according to The Sun.

The article adds that there are also no plans to ban cartoon characters on cereals, such as Tony the Tiger. Also, there may not be strict regulations over multi-buy offers in supermarkets.

Last month the government denied reports it was going to water down its plans to tackle junk food marketing, after a draft was leaked to The Times

A spokesman at the Department of Health said the strategy "will be published in due course".

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published