Watson to lead new online venture from News International

News International has reshuffled its tabloid marketing division, moving its marketing director, Ellis Watson, to the position of acting general manager of the company’s new internet service provider, currantbun.com.

News International has reshuffled its tabloid marketing division,

moving its marketing director, Ellis Watson, to the position of acting

general manager of the company’s new internet service provider,

currantbun.com.



Clive Milner, general manager of News Group Newspapers, will caretake

Watson’s role until a replacement is found. Sources close to News

International believe that the newspaper group will look outside the

company for a suitable candidate.



Milner commented: ’Ellis’s strengths as a marketer were used to conceive

and make the Bun. The company has to look into the future and let him

turn an amazing launch into a profitable enterprise.



’He can’t do the two jobs for much longer and we’re now looking in and

out of the company for his successor on the newspapers.’



Watson has overseen marketing for The Sun and the News of the World

since 1995. He has also headed the currantbun.com project, launched two

weeks ago, since its conception last December.



The service provides Sun readers with internet access, e-mail functions,

online sections of the paper and internet shopping facilities.



The unveiling of currantbun.com pre-empts the launch - due at the end of

this month - of a similar service by the rival newspaper publisher,

Mirror Group, under the brand name, ic24.co.uk.



Watson said: ’I am very excited and I have very strong pants. The

expectations of the group are greater than they were for marketing the

newspapers - that’s why I need strong pants.’



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