WCJ’s creative chief Aldridge quits after managerial dispute

Steve Aldridge, the creative director of Wunderman Cato Johnson, has announced his resignation just a week after John Shaw, the managing director, left the agency with no job to go to (Campaign, 16 January).

Steve Aldridge, the creative director of Wunderman Cato Johnson,

has announced his resignation just a week after John Shaw, the managing

director, left the agency with no job to go to (Campaign, 16

January).



Aldridge resigned at Christmas, but has only now made it official. Shaw

cited a dispute with Helmut Matthies, the new managing director of WCJ

Europe, as the main reason for his departure, and Aldridge agreed that

management changes had influenced his decision.



The duo are now considering a start-up, among other options. Aldridge

said: ’Obviously, I wouldn’t rule out working with John and we’ve talked

about starting up together. There’s an obvious gap in the market for an

agency that isn’t seen as a below-the-line operation, but still looks at

who the customers are and targets them in a non media-specific way.’



He continued: ’I don’t see myself working at another direct marketing

agency and I was getting worn down by the lack of support for the

creative product. The logical step is to go somewhere with a higher

creative profile, and I am amazed at the people who have wanted to talk

to me.’



Aldridge, who had been at WCJ for ten years and creative director for

four, will stay at the agency until the end of February. The post will

be filled by Charles Webre, creative director at Wunderman’s New York

office.



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