WCRS beats three to Green Flag brief

Green Flag, Direct Line Group's breakdown recovery service, has appointed WCRS as its lead creative agency.

Green Flag: appoints WCRS
Green Flag: appoints WCRS

The shop won the £12m business after a competitive pitch against incumbent CHI & Partners, which picked up the account in 2010; and Saatchi & Saatchi, which has worked on the eponymous Direct Line account since 2014; and 101. The process was run by ISBA.

WCRS has worked with Direct Line Group for the past 11 years on the creative account of insurance brand Churchill.

Piers Newson-Smith, Direct Line Group's head of brand planning, said: "The world is changing rapidly and we need to make sure that we are best-positioned to face new challenges. WCRS has come up with a powerful creative platform that will turbocharge Green Flag into the future."

The agency will begin work after a short transition period.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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