WCRS beats three to Green Flag brief

Green Flag, Direct Line Group's breakdown recovery service, has appointed WCRS as its lead creative agency.

Green Flag: appoints WCRS
Green Flag: appoints WCRS

The shop won the £12m business after a competitive pitch against incumbent CHI & Partners, which picked up the account in 2010; and Saatchi & Saatchi, which has worked on the eponymous Direct Line account since 2014; and 101. The process was run by ISBA.

WCRS has worked with Direct Line Group for the past 11 years on the creative account of insurance brand Churchill.

Piers Newson-Smith, Direct Line Group's head of brand planning, said: "The world is changing rapidly and we need to make sure that we are best-positioned to face new challenges. WCRS has come up with a powerful creative platform that will turbocharge Green Flag into the future."

The agency will begin work after a short transition period.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).