WCRS creates digital panel campaign for 118 118

LONDON - WCRS has created a series of digital escalator panels to highlight 118 118's evolution from a numbers service to a questions-answered service.

118 118...new WCRS campaign
118 118...new WCRS campaign

Each shows a question, and one of the 118 118 boys, resplendent with boffin-like grey hair and lab coat - along with the signature 'taches - acting out the question.

In "mime", the question is "Who invented mime?", as one of the lads appears, complete with white gloves and face paint, to perform a mime.

In "love", the question is "Can you fall in love at first sight?", while he lovingly stares out of the panel with his hand on his heart.

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Project Ask us anything
Client 118 118
Brief Demonstrate that 118 118 now provides more than just numbers and can answer any question
Creative agency WCRS
Writer Lee Boulton
Art director Steve Yorke
Planner Lynette Poh
Media agencies Naked, OMD
Production company Igloo
Directors Lee Boulton, Steve Yorke
Editor Shaun Dyos
Exposure Digital escalator panels in London’s Tube and train stations