WCRS creates recycling campaign for London

LONDON - WCRS is continuing the Recycle for London campaign in launched back in 2007, with a new TV spot featuring a greedy bin at home with his flatmate, Alasdair.

The spot aims to improve London's recycling performance by highlighting that every borough can now recycle more types of paper, glass and cans.

Alasdair catches the bin sniffing at the recycling box in the kitchen in an attempt to eat its contents. "Oh Alasdair, I just had to have a can," the bin says. "No bin" Alasdair replies.

But the bin continues to plead with his flatmate: "I'm so weak, Alasdair, I'm practically wasting away." Alasdair remains strong in the face of Bin's feeble pleas, eventually shoving him in the garbage can.

A voiceover ends the ad by explaining "Around ?two-thirds of what we feed our bin could be recycled, Starve your bin."

Project
Recycle for London
Clients
Jayne Whitton, head of marketing; Jason Cross, senior marketing manager, GLA
Creative agency
WCRS
Digital creative
Altogether
Digital mobile agency
Incentivated
Writer
David Cornmell
Art director
Jane Briers
Planner
Lynette Poh
Media agency
Mediaedge:cia 
Production company
Blink
Director
Simon Willows
Editor
Mark Aarons, ?TVC Soho
Post-production
Framestore CFC
Audio post-production
Jungle
Exposure
TV, posters, press, digital advertising, gaming

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