WCRS defends video against copyright accusation

LONDON - WCRS has rejected suggestions that an ad which closely resembles a US academic video is in breach of copyright.

Do The Test...ad defended
Do The Test...ad defended
A storm blew up yesterday after it was revealed that the ad for Transport for London is almost identical to a video produced by the University of Illinois in 1999.

The clip was removed from YouTube following a complaint over copyright, but a spokesman for WCRS today defended the spot.

He said: "We are facing criticism relating to copyright on the cycling safety TV ad.

"We have been assured that this execution does not infringe copyright. We feel it is a powerful message and is one that will have an impact on this very serious issue".

It is understood that the academic who produced the video, professor Daniel J Simons, is unhappy about not being contacted by TfL or the agency before their ad was released.

However, he is not contemplating legal action over the clip.

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