WCRS releases 'whodunnit?' ad for TfL

LONDON -Transport for London has released a sequel to its "moonwalking bear" ad, featuring a "whodunnit?" mystery.

The last cycling safety spot showed a group of basketball players throwing a ball around while a man in a bear suit moonwalked through them unnoticed by the viewer.

In a similar vein, this WCRS execution again highlights the point that if you're not looking for something you can easily miss it by playing a trick on the viewer.

The ad is based around a detective in a mansion trying to work out who committed a murder.

To take the test again and to try some other tests, go to http://www.dothetest.co.uk

Credits

Project
Whodunnit?
Clients
Chris MacLeod, head of group marcoms; Nigel Hanlon, group marketing manager, Transport for London
Brief
Make drivers aware how easy it is to miss cyclists on the road and make cyclists understand how difficult they are to see
Creative agency
WCRS
Writer
Tom Spicer
Art director
Kit Dayaram
Planners
Giselle Okin, Laurence Parkes
Media agency
Mediaedge:cia
Media planner
Lisa Inglis
Production company
Gorgeous
Director
Chris Palmer
Editor
Paul Watts, ?The Quarry
Post-production
The Mill
Exposure
Viral/online, online advertising, print, cinema

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