WCRS scoops £3m DCSF creative brief

The Department for Children, Schools and Families has handed WCRS a £3 million advertising brief to promote the Government's new Diploma scheme.

The agency picked up the account following a competitive pitch against Delaney Lund Knox Warren & Partners, Proximity and Iris. The pitch was handled by COI.

Targeted at 14- to 19-year-olds, the qualification offers students an extra way of gaining either academic or work-based learning by offering specialisation in one subject.

The scheme will provide courses in five areas, including engineering, creative and media, and involve schools and colleges working with employers to offer hands-on experience alongside other qualifications such as GCSEs, A-levels and apprenticeships.

WCRS has been briefed with raising awareness and understanding of the new qualifications among young people, parents, teachers and local employers.

The fact-based campaign will break across a range of media, including PR, radio, online and events.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).