WCRS’s media department has prised the pounds 2 million Habitat
media account out of Zenith Media less than two months after the agency
won the creative task.
Media owner sources claim that WCRS has already started work on the
Habitat account. Initially, Zenith’s hold on the media account was
unaffected by the creative shift out of Saatchi and Saatchi.
Marc Mendoza, the media director of WCRS, refused to comment on the
media buying appointment, but confirmed that the agency was working on
media planning for Habitat.
The media win comes as WCRS makes a number of changes to its media
Priscilla Rogan, currently the agency’s press buying director, has been
promoted to the new post of deputy media director.
Will Saunders, the head of broadcast at WCRS, is leaving the company at
the end of this month. At the same time, Mendoza is reshaping the
broadcast department by hiring Adrian Carpenter from CIA Medianetwork to
be an associate director and broadcast manager.
James May, the media manager who works on Radio Rentals and Cannon, has
been made an associate director, and Jo Foster moves on to the main WCRS
The reshuffle comes in the midst of negotiations between WCRS and its
parent company, Havas, to merge its media department into Mediapolis,
the joint media venture between Euro RSCG and Young and Rubicam.
WCRS is currently understood to be working through the financial
implications of the move and Mendoza is being lined up to take over as
Mediapolis’s managing director if the initiative gets the green light
(Campaign, 10 January).