WCRS scoops pounds 2m Habitat task away from Zenith Media

WCRS’s media department has prised the pounds 2 million Habitat media account out of Zenith Media less than two months after the agency won the creative task.

WCRS’s media department has prised the pounds 2 million Habitat

media account out of Zenith Media less than two months after the agency

won the creative task.



Media owner sources claim that WCRS has already started work on the

Habitat account. Initially, Zenith’s hold on the media account was

unaffected by the creative shift out of Saatchi and Saatchi.



Marc Mendoza, the media director of WCRS, refused to comment on the

media buying appointment, but confirmed that the agency was working on

media planning for Habitat.



The media win comes as WCRS makes a number of changes to its media

department.



Priscilla Rogan, currently the agency’s press buying director, has been

promoted to the new post of deputy media director.



Will Saunders, the head of broadcast at WCRS, is leaving the company at

the end of this month. At the same time, Mendoza is reshaping the

broadcast department by hiring Adrian Carpenter from CIA Medianetwork to

be an associate director and broadcast manager.



James May, the media manager who works on Radio Rentals and Cannon, has

been made an associate director, and Jo Foster moves on to the main WCRS

board.



The reshuffle comes in the midst of negotiations between WCRS and its

parent company, Havas, to merge its media department into Mediapolis,

the joint media venture between Euro RSCG and Young and Rubicam.



WCRS is currently understood to be working through the financial

implications of the move and Mendoza is being lined up to take over as

Mediapolis’s managing director if the initiative gets the green light

(Campaign, 10 January).



Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).