WCRS scoops Pret a Manger work after four-year break

WCRS has won the £3 million Pret a Manger business in a move that reunites the agency with the sandwich chain after a four-year separation.

WCRS won the business after a four-way pitch handled by the AAR. Delaney Lund Knox Warren & Partners, DFGW and Circus also presented for the account. WCRS was not on the original pitch list, but entered the talks based on its history with the company.

A media agency partner has yet to be confirmed on the business.

WCRS's appointment will see the brand return to advertising after an absence of four years in a bid to re-establish its credentials as the UK's leading sandwich chain. The company faces competition from rival sandwich chains, such as Greggs and Benjis.

WCRS's appointment will cover advertising, design and in-store branding, and forthcoming work will run across a variety of media.

Stephen Woodford, the chief executive of WCRS, said: "Pret a Manger is one of the UK's most powerful new brands. We are delighted to be reunited with them to face an exciting future together."

The agency originally won the Pret a Manger account in 1996 after a pitch against Young & Rubicam.

Pret a Manger was established in 1986 by the ex-City workers Julian Metcalfe and Sinclair Beecham. The company is now 33 per cent-owned by McDonald's and has 115 outlets in UK cities, employing 2,200 staff.

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