- WCRS looks likely to part company with its long term account Carling as it pitches for rival beer Holsten Pils.
WCRS is understood to be pitching for the account against Leagas Delaney and incumbent TBWA GGT Simons Palmer.
The pitch is supposed to be secret but with news of WCRS's involvement out a detrimental outcome to its client relationship Bass, which owns Carling, looks likely.
J. Walter Thompson and Duckworth Finn Grubb Waters also pitched for Holsten but were eliminated from the review.
WCRS' has held the Carling account for 15 years. It has also worked on a number of other Bass accounts but has lost both the Worthington and Caffrey's brands to rival agencies.