WCRS wins pounds 20m Camelot bonanza

WCRS has scooped the creative account for Camelot’s pounds 20 million National Lottery business, thwarting M&C Saatchi which had been firm favourite for the business.

WCRS has scooped the creative account for Camelot’s pounds 20

million National Lottery business, thwarting M&C Saatchi which had been

firm favourite for the business.



The agency will handle creative work for all National Lottery draws and

Instants from the end of 1998, bringing down the curtain on Saatchi &

Saatchi’s four-year tenure of the business.



WCRS’s sister media shop, Mediapolis, has been appointed on a short-term

basis to handle media planning, pending a full review of media planning

in the autumn. Media buying, which is through Zenith and the poster

specialist, Portland, is not affected by the review.



The switch almost certainly means the end of the lottery’s familiar

’finger of fortune’ and ’It could be you’ slogan. Ian Milligan, the

marketing director of Camelot, said the ’cross-fingers’ logo was likely

to figure much more prominently in its advertising in future.



Stephen Woodford, the managing director of WCRS, said: ’The National

Lottery is a great British institution and we’re honoured to have been

chosen to be brand partners in building on this success.’



WCRS triumphed in a four-way shoot-out against M&C Saatchi, Publicis and

Duckworth Finn Grubb Waters. Saatchi & Saatchi failed to reach the final

shortlist amid reports of a deteriorating relationship between agency

and client.



The decision will be a big disappointment to M&C Saatchi, a number of

whose senior executives played a major part in capturing the business

for the Charlotte Street agency in May 1994.



Milligan said: ’People may have thought it was going to be a done deal

with M&C Saatchi but that was never going to be the case. Business is

business and we’ve gone with the people we felt were the most

exceptional.’



Camelot began sounding the death knell on Saatchis’ hold on the account

business soon after Milligan’s appointment as marketing director in

January.



Its official line was that it wanted a ’fresh’ approach - although

management changes at Camelot and a disappointing performance from

Instants are said to have weakened the relationship between client and

agency.



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).