The Liquorice Allsorts mascot, Bertie Bassett, has a new home
following a decision by Trebor Bassett to consolidate its advertising
The move coincides with news this week that the computer group, Silicon
Graphics, has also appointed WCRS. Together, the two wins will add
pounds 5 to pounds 6 million to its billings this year.
Trebor Bassett’s marketing director, Bruce Burnett, said he had made
WCRS sole agency because of its ’strong relationship’ with the
He added that advertising spend was set to rise in 1997.
Trebor spent pounds 3.5 million in total in 1996, pounds 2 million of
which was through WCRS. It is set to put at least pounds 5 million above
the line this year.
Advertising activity in 1997 is likely to concentrate on support for a
number of promotions across Trebor’s range of sugar confectionery,
rather than branding work. The branded sector has been under pressure
from generic alternatives in recent years, and Trebor intends to
increase the emphasis on promotion to various customer groups rather
than individual brands.
Its parent, Cadbury, is also understood to be considering other
non-advertising initiatives for Trebor, including a Jelly Babies cartoon
Nevertheless, Bertie, who has represented Allsorts since the 30s, is set
to make further ad appearances this year: ’Bertie Bassett will be going
from strength to strength,’ Burnett said.
WCRS’s managing director, Stephen Woodford, confirmed this, and said:
’It would be crazy to throw the baby out with the bathwater.’
The consolidation means WCRS will take Allsorts and Jelly Babies from
their incumbent, Leagas Shafron Davis. In addition, Trebor acquired
Craven Keiller last year. Media will continue to be handled by
Meanwhile, WCRS saw off Leo Burnett and the business-to-business agency,
Dowell Associates, for a major advertising drive by Silicon
The US-owned Silicon Graphics is well known for providing visual effects
equipment for the film industry, and was instrumental in producing
images for such blockbusters as Jurassic Park, Toy Story and Forrest
However, it now hopes to increase awareness across its full range of
products from desktop workstations through to supercomputers.