WDMP hires OgilvyAction's Gary Brooks

WDMP, the direct marketing agency, has appointed creative director Gary Brooks from OgilvyAction as its creative director to bolster the company's creative offering.

Gavin Wheeler: WDMP chief says Gary Brooks will ad a new dimension to the team
Gavin Wheeler: WDMP chief says Gary Brooks will ad a new dimension to the team

Brooks, who started this week, sits on the WDMP board and reports to the agency's two founders, Gavin and Craig Wheeler.

This is the first time in two years the company has had creative representation on the board and Brooks’ appointment reflects growing client demand for ideas that can operate across multiple channels.

Brooks will oversee the creative strategy and implementation across all WDMP’s clients, which include Tesco Bank, BP and Wonga for Business.

On the WDMP board, he will be responsible for developing the agency’s creative product and raising the agency’s profile through the strength of its creativity.

He will also be tasked with developing the agency’s positioning as ‘curiosity champions’ who excite curiosity in consumers to create long-term relationships with brands.

Brooks joins WDMP from OgilvyAction, the brand activation arm of the Ogilvy Group, where he started as head of copy in 2009 before being promoted to creative director in 2011.

He has also worked across a range of creative disciplines at a number of other integrated agencies including Arc, Wunderman and OgilvyOne.

Brooks has created campaigns for brands such as Coca-Cola, Proctor & Gamble, American Express, The Famous Grouse and Fiat.

Gavin Wheeler, the chief executive at WDMP, said: "We are delighted to have someone of Gary's calibre, ability and experience join us to lead our creative department.

"He has a great heritage in direct marketing, coupled with some deep experience in digital and wider brand channels."

He added that Brooks’ experience would bring a new dimension to the team and the company’s CRM offering.

Brooks said: "WDMP has great clients, bold ambitions and a strong culture which make it an exciting place to be. I am looking forward to steering the creative direction and inspiring the team to deliver industry-beating work."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 An oral history of 'Get a Mac,' Part 1

How an excruciating seven-month quest for an idea Steve Jobs didn't hate gave birth to one of the funniest, most effective campaigns in Apple's history, told by the writers, crew and actors who created it 10 years ago.

Just published

More