'We get you': says Campaign as Saatchi & Saatchi creates global issue ads

Saatchi & Saatchi London has created a bright and provocative series of digital animations and print posters to celebrate the launch of Campaign's global issue.

The animations are due to be unveiled later today at Le Croisette during the International Festival of Creativity in Cannes. 

Under the tagline, "We get you", the cartoons are without dialogue and portray the extreme and bizarre thoughts of creatives within the industry across the world.

Andy Jex, an executive creative director at Saatchi & Saatchi London, said: "The global language of advertising can be impenetrable for normal folk in the real world.

"I should know, my mum thinks I stick posters to walls for a living. Campaign magazine however, genuinely get us and our industry. We wanted to celebrate that."

The ad was directed by Tim McCourt and Wesley Louis and animated by The Line and Electric Theatre. It was copywritten by Víctor Morón and art directed by Jose Hernandez.

The global issue of Campaign features adland news and opinion from the UK, the US, Asia and the Middle East and is available for purchase on 26 June.

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Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


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