Wealthy meerkat in comparethemarket.com ad campaign

VCCP has created its first campaign for comparethemarket.com since retaining the business in October last year.

The agency has produced a 30-second TV ad, featuring a Russian Meerkat called Aleksandr.

The idea is based around the idea that Aleksandr, who wears a smoking jacket and lives in a big mansion, runs a website that compares Meerkats, but has been getting a lot of traffic from people looking for car insurance.

The ad is basically him explaining the mistake to confused users.

The agency also produced an online component - a working version of www.comparethemeekat.com, which looks exactly like www.comparethemarket.com.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).