The Weather Channel 'your weather' by BBH New York

The Weather Channel is providing viewers with a way to personalise their weather forecast online in a new campaign by Bartle Bogle Hegarty New York.

When a user logs onto via Facebook, or when they enter their name and zip code on the site, The Weather Channel report becomes personalised to the user. It allows users to create five personal tabs for regular weather updates (eg. "ski holiday", "marathon training" etc.)

The campaign also includes a TV spot.


Chief creative officer
Executive creative director
Art director
Head of broadcast
Senior producer
Business director
Brand strategy
Business affairs
Business manager
Production company
Editorial company
Sound mixer
VFX artist
VFX company

Featured in this story

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.