The Weather Channel is providing viewers with a way to personalise their weather forecast online in a new campaign by Bartle Bogle Hegarty New York.
When a user logs onto weather.com via Facebook, or when they enter their name and zip code on the site, The Weather Channel report becomes personalised to the user. It allows users to create five personal tabs for regular weather updates (eg. "ski holiday", "marathon training" etc.)
The campaign also includes a TV spot.