A controversial website where agencies farm out briefs to students
via the internet is being extended from the US to Europe.
College students try to crack briefs posted by creative directors, who
in turn can hire anyone who impresses them.
Adyourideas is the brainchild of Joshua Eidlitz, a Jewish studies
student from New Jersey. He claims that more than 40 US colleges have
endorsed the scheme and that several agencies have posted briefs since
the site went live.
Over the next three weeks he will be inviting agencies across Europe to
Students register free of charge. Adyourideas takes half of the dollars
200 fee paid by agencies accepting a student's idea. If the assignment
leads to a student being hired, there is a dollars 400 'headhunting'
Eidlitz said he had no plans to have students work directly for clients
although he would not rule this out if the scheme was successful.
But top creative directors are sceptical. Andrew Cracknell, the Bates UK
executive creative director, said: 'It's ingenious but it's been thought
up by somebody who doesn't know how advertising works. It would only be
OK for 'one-off' ideas and one or two people may give it a punt before
it fades away.'