Webuyanycar beats McDonald's in TV ad poll

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Webuyanycar.com: the brand zooms into first place
Webuyanycar.com: the brand zooms into first place

Webuyanycar.com races into pole position this week, gaining 49% recall. In second place, Halifax trails not too far behind with 42%.

Adwatch research was conducted from 22 to 26 January 2015 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).



Brand: Webuyanycar.com

Agency/TV Buyer: Driven/MEC Manchester

Recall: 49%


Brand: Halifax

Agency/TV Buyer: Adam & Eve/DDB/MEC

Recall: 42%


Brand: P&O Cruises

Agency/TV Buyer: Founded/The7Stars

Recall: 40%


Brand: DFS

Agency/TV Buyer: Krow/MediaCom

Recall: 40%


Brand: Thinkbox

Agency/TV Buyer: The Red Brick Road/in-house

Recall: 38%


Brand: McDonald's

Agency/TV Buyer: Leo Burnett/OMD UK 

Recall: 38%


Brand: Burger King

Agency/TV Buyer: David/Vizeum

Recall: 37%


Brand: Felix, cat treats

Agency/TV Buyer: Jefferies Parsons Myers Harvey/Mindshare

Recall: 35%


Brand: British Heart Foundation

Agency/TV Buyer: Grey London/PHD

Recall: 34%


Brand: Wrigley

Agency/TV Buyer: Krow/MediaCom

Recall: 33%