The Week: 180 enlists football stars for new Adidas virals

180 has launched a series of new virals for Adidas featuring top footballers including Michael Ballack, Steven Gerrard and Arjen Robben.

One of the first to be released is a 20-second spot featuring the Chelsea midfielder Ballack, in which he is undertaking target practice with Mark Whitehead, a senior digital manager at Adidas, who is holding a hoop. However, the German international deliberately misses his target, lashing the ball straight into Whitehead's groin.

In another spot, titled "magic boot", Real Madrid's Dutch winger Robben is sitting alone in a dressing room, when all the components of the new Adidas F50 Tunit football boot enter the room and form the boot at his feet.

In a third, Liverpool's Gerrard and Xabi Alonso go clay pigeon shooting with a football.

180 will launch up to 25 of the virals throughout the current football season. To view the ads, visit

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).