The Week: Advertising News - 118 118 eyes digital space

The Number 118 118 is planning to cut its TV spend next year in favour of direct and digital campaigns that will encourage consumers to interact with the directory assistance provider brand. The company currently spends most of its £4 million budget on its high-profile TV ads and sponsorship featuring two moustachioed runners, but it is now seeking an integrated agency to work on the new campaigns.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).