The Week: Advertising news - 3 bursts O2's bubbles

The mobile operator 3 has won a four-year battle with its rival O2 over the use of its bubbles trademark in a TV campaign that compared 3 tariffs with more expensive offers from O2. The European Court of Justice ruled that the use of O2's bubbles in an ad for 3 was unlikely to cause confusion.

"The court finds that the proprietor of a registered trademark is not entitled to rely on his trademark rights to prevent the use, by a third party, in a comparative advertisement, of a sign similar to that mark ... where such use does not give rise to a likelihood of confusion on the part of the public," the ECJ said in a statement.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).