The Week: Advertising news - Ann Summers' site crashes

An Ann Summers digital campaign that featured a Brazilian stripper called Roberto performing a striptease attracted so many visitors that it crashed the company's site. The feature, which saw Roberto strip down to his underwear while dancing to cheesy music, was created to promote the adult retailer's range of Rabbit vibrators.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).