The Week: Advertising News - Asics in anniversary spot

Onitsuka Tiger, Asics' premium trainers and clothing brand, has launched an ad campaign to celebrate its 60th anniversary.

The campaign, created by Amsterdam Worldwide, includes an animated online film, print ads and in-store executions that focus on an ancient legend in which 13 animals raced against each other to secure a spot in the Zodiac calendar.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).