The Week: Advertising News - BBC cuts marketing spend

The BBC is understood to have cut its marketing, communications and audiences division's budget of around £100 million by an initial £20 million for the new financial year, at the start of April.

The reduction will increase over the next three years to 25 per cent until the end of the current licence fee period in 2012-2013, according to a report in The Guardian.


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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).