The Week: Advertising news - BBC pregnancy ad rapped

The Taxpayers' Alliance has criticised the Government for producing a mobile video series aimed at cutting teenage pregnancy rates, after the BBC calculated that the series cost £45 per subscriber.

The series, called "Thmbnls", created by 20:20 London, cost taxpayers £250,000, which worked out at £45 per subscriber, after figures released after a Freedom of Information request revealed that just 5,576 people subscribed to the films. The Department for Children, Schools and Families defended the campaign, arguing that the figure does not take into account those people who watched the series via the website and YouTube.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).