The Week: Advertising News - Beyonce-alikes promote O2

One hundred dancing Beyonce-alikes invaded Piccadilly Circus on Monday to promote a ticket offer to an exclusive gig by the singer at the O2. The stunt was created by Initials Marketing. Trident is offering 13,000 tickets to the gig on 15 November.


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1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).