The Week: Advertising News - Boots targets MySpace teens

Boots has launched a branded community on MySpace to promote 17 cosmetics to teenagers.

The campaign, created by the branded content agency Hubbub, asks users to create an eye-shadow, which may be included in the range's spring collection, and includes fashion-related videos, blogs and editorial.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).