The Week: Advertising news - Brand mocks men again

Homepride, which provoked 700 complaints to ad watchdogs last year over a "sexist" TV spot for its Ovenpride cleaner, is to launch a similarly themed campaign for its Shower & Bath Pride product. The new ad also uses the strategy that Homepride's products are so easy to use that "even a man can do it".


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).