The Week: Advertising News - Church to front Virgin ads

Virgin Holidays has signed Charlotte Church to front an ad campaign that will break on 4 May.

In the TV ad, which is backed by radio, outdoor, online and DM, Church outlines her holiday wishes in a version of the song I Want The World, originally sung by Veruca Salt in Willy Wonka and the Chocolate Factory. The campaign was created by Elvis Communications.

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