The Week: Advertising News - Co-op takes over Corrie

The Co-operative is taking over an entire ad break during Coronation Street to launch its £10 million rebranding campaign.

The ad, created by McCann Erickson, will break at 7.40pm on 16 February and is set to feature the Bob Dylan song Blowin' in the Wind. A follow-up 60-second ad, carrying the strapline "Good for everyone", will run for four weeks before returning in the summer.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).